The employability of fresh graduates – including engineering and management professional, is pegged at around 30 to 40 percent in all the surveys. Even those graduates who do get employed fail to realize their full potential and hence the job satisfaction is generally low amongst the new entrants in to professional work force. There are many reasons for this sub optimal achievement of employment potential. However the major shortcomings – which can be overcome by timely industry oriented training and skills development intervention, are as under: It is generally forgotten that the permanent edifice on which all skills and knowledge reside are ethics, values and character. If the edifice is weak and it is compromised for short term gains the infrastructure of skills and knowledge collapses or becomes counter productive. Generally students lack self awareness- what they are good in. They chase goals in sectors where they may not be exploiting their strengths instead they be exp...